ip-label is now officially part of ITRS. Read the press release.

ip-label is now officially part of ITRS. Read the press release.

Ekara by IP-Label CRM Monitoring

CRM monitoring: ensure performance, availability & user experience

Your CRM is mission-critical. Proactively monitor Salesforce, Dynamics 365, HubSpot, and any CRM platform to detect slowdowns, downtime, and user experience degradation — before your teams are impacted.

Request a demo See how it works
Salesforce Dynamics 365 HubSpot SAP CRM Any web CRM
Detect slowdowns & outages 24/7
Monitor real user journeys
Protect sales & support productivity

Application Monitoring

Don't let CRM issues become business issues. Monitor what your teams experience, in real time.

Availability

Is your CRM up and accessible?

Response time

Are pages loading fast enough?

User journeys

Do critical workflows complete?

What is CRM monitoring? Definition, scope & business value How does it work? Synthetic + RUM, scenarios & alerts Use cases by CRM platform Salesforce, Dynamics 365, HubSpot…

Explore Synthetic Monitoring or Real User Monitoring.

Definition & Scope

What is CRM monitoring?

CRM monitoring is the practice of continuously tracking the performance, availability, and user experience of your CRM system — so you can detect and resolve issues before they disrupt sales, support, and operations.

The problem

Your CRM is the backbone of revenue operations. When Salesforce, Dynamics 365, or HubSpot is slow or down, the impact is immediate and company-wide:

  • Sales reps can't access contacts, update deals, or log activities
  • Support teams lose visibility on customer history and open tickets
  • Automation workflows and integrations break silently
  • Management dashboards and forecasting become unreliable

The solution: proactive CRM monitoring

CRM monitoring tools combine synthetic testing and real user monitoring to track your CRM around the clock. Automated robots simulate critical user journeys — logging in, searching contacts, creating records, updating pipelines — while real user data captures what your employees actually experience.

This dual approach gives you full visibility into CRM performance, from infrastructure availability to the actual end-user experience — and alerts you the moment something degrades, before anyone complains.

Why monitor your CRM?

Detect issues before users do

Synthetic robots catch slowdowns and failures 24/7 — so you fix problems before the helpdesk phone rings.

Protect revenue operations

A slow CRM means slow deals. Ensure your sales and support teams always have the tools they need.

Enforce SLA/XLA commitments

Track uptime, response times, and experience metrics against your vendor SLAs — with data to back up escalations.

End-to-end visibility

From login to record creation — see exactly where issues occur across the full CRM user journey.

CRM platforms monitored

Salesforce Microsoft Dynamics 365 HubSpot SAP CRM Zoho CRM Freshsales ServiceNow Custom / in-house CRM

Ready to get full visibility on your CRM performance?

See how it works

How It Works

Two approaches, one complete view of your CRM

Ekara combines synthetic transaction monitoring and real user monitoring to give you full visibility on CRM performance — from infrastructure availability to actual employee experience.

Synthetic Monitoring

Proactive, 24/7 testing

Automated robots simulate CRM user journeys from multiple locations around the clock — catching issues before any employee is affected.

01
Robot opens CRM login page Measures DNS, SSL handshake & page load
02
Authenticates with credentials SSO, MFA, or standard login — all supported
03
Executes critical workflows Search contacts, create records, update pipeline
Validates & measures every step Response time, errors, screenshots on failure
Real User Monitoring

Actual employee experience

Capture real-world CRM performance as your teams use it daily — no simulation, no guesswork, just real data from real sessions.

01
Lightweight agent on user browsers No impact on CRM performance or UX
02
Captures page loads & interactions Every CRM page, every click, every transition
03
Segments by team, location & device Compare experience across offices & remote
Surfaces real performance trends Apdex scores, slowest pages, JS errors

Key CRM metrics tracked

Availability

Is your CRM accessible? Track uptime percentage and detect outages in real time.

Response time

Page load times, login duration, and transaction speed at each step of the user journey.

Error rate

JavaScript errors, failed API calls, broken workflows — catch functional failures instantly.

User experience (Apdex)

Apdex scores quantify whether your CRM is satisfying, tolerable, or frustrating for users.

Ekara CRM monitoring architecture

Synthetic robots + real user agents — converging into a single dashboard

Synthetic robots 24/7, multi-location
RUM agents Employee browsers
Your CRM Salesforce, Dynamics…
Ekara dashboard Alerts, reports, SLA
Salesforce Lightning Dynamics 365 HubSpot SAP CRM SSO / MFA Any web CRM

See which CRM workflows Ekara can monitor for your organization

View use cases

Use Cases

Monitor every CRM, every workflow

Whether you run Salesforce, Dynamics 365, HubSpot, or a custom CRM — Ekara monitors the user journeys that matter most to your business.

Salesforce

Salesforce Lightning monitoring

Proactively test login flows, opportunity management, case creation, and custom Lightning components across all your Salesforce orgs.

Monitored journeys

Login with SSO/MFA → Home dashboard load
Search contact → Open record → Edit fields
Create opportunity → Move through pipeline stages
Log a case → Assign to queue → Validate routing
99.9%Uptime target
< 3sPage load
24/7Coverage
Microsoft

Dynamics 365 monitoring

Monitor Sales, Customer Service, and Field Service modules. Track lead qualification, case resolution, and scheduling workflows end to end.

Monitored journeys

Azure AD login → Dynamics dashboard load
Lead creation → Qualification → Opportunity conversion
Customer Service case → SLA timer → Resolution
Custom Power Apps forms → Data save & sync
SLACompliance
< 4sPage load
Multi-geoTesting
HubSpot

HubSpot CRM monitoring

Track Sales Hub, Marketing Hub, and Service Hub performance. Ensure deal pipelines, email sequences, and ticket workflows run smoothly.

Monitored journeys

Login → Deals dashboard → Pipeline view load
Contact search → Record view → Activity logging
Marketing email send → Delivery tracking
Ticket creation → Assignment → Status update
HubsAll covered
< 2sTarget
APIMonitored
Universal

Any web-based CRM

SAP CRM, Zoho, Freshsales, ServiceNow, or your custom-built CRM — if it runs in a browser, Ekara can monitor it. No vendor lock-in.

Capabilities

No-code scenario recorder — point & click
Works with any authentication method
Cloud-hosted or on-premise CRM supported
API monitoring for CRM integrations
AnyPlatform
No-codeSetup
SLAReports

What Ekara monitors across all CRM platforms

Login & authentication
Search & navigation
Record creation
Pipeline updates
Reports & dashboards
Email & notifications
API integrations
SSO & MFA flows

Which CRM workflows should you monitor?

Our team helps you identify the critical user journeys to monitor based on your CRM platform and business priorities.

Discuss your CRM

Why Ekara

The CRM monitoring platform that sees what your users see

Unlike infrastructure-only tools, Ekara monitors CRM performance from the end-user perspective — combining synthetic testing with real user data for complete visibility.

CRM-agnostic, user-centric

Ekara monitors any web-based CRM — Salesforce, Dynamics 365, HubSpot, or your custom-built system — without requiring vendor-specific APIs or plugins. We test what your users actually experience in the browser.

No-code scenario builder

Record CRM user journeys with a point-and-click recorder. No scripting, no developer needed — IT ops can set up monitoring in minutes.

Synthetic + RUM in one platform

Combine proactive robot testing (24/7, multi-location) with real employee experience data — in a single unified dashboard.

Instant alerting & screenshots

Get alerted by email, Slack, Teams, or webhook the moment a CRM workflow fails — with automatic screenshots for faster troubleshooting.

SLA/XLA reporting

Generate vendor-grade SLA reports with uptime, response time, and experience data. Back up escalations with hard evidence.

15+
years of DEM expertise
500+
enterprises monitored
30+
global points of presence
24/7
support & CSM

Ready to monitor your CRM like your business depends on it?

Request a demo Read the FAQ

FAQ

Everything you need to know about CRM monitoring

Answers to the most common questions about monitoring CRM performance, availability, and user experience.

01 What is CRM monitoring?

CRM monitoring is the practice of continuously tracking the performance, availability, and user experience of your CRM system — such as Salesforce, Dynamics 365, or HubSpot — to detect slowdowns, outages, and functional issues before they impact your sales, support, and operations teams.

02 Why is CRM monitoring important?

Your CRM is mission-critical for revenue operations. When it's slow or down, sales reps can't update deals, support agents can't resolve tickets, and management loses visibility on forecasts. CRM monitoring lets you detect and resolve issues proactively — before they translate into lost revenue and frustrated employees.

03 Which CRM platforms can Ekara monitor?

Ekara monitors any web-based CRM, including:

Salesforce Microsoft Dynamics 365 HubSpot SAP CRM Zoho CRM Freshsales ServiceNow Custom-built CRM

Both cloud-hosted and on-premise CRM environments are supported through synthetic and real user monitoring.

04 What's the difference between synthetic and real user monitoring for CRM?

Synthetic monitoring uses automated robots to simulate CRM user journeys (login, search, record creation) 24/7 from multiple locations — detecting issues before users are affected.

Real user monitoring (RUM) captures actual employee interactions with the CRM to measure real-world performance, page load times, and errors as they happen. Together, they provide complete visibility.

05 What CRM metrics does Ekara track?

Key metrics include:

Availability & uptime — is the CRM accessible 24/7?
Response time — page loads, login, and transaction speed
Error rate — JS errors, failed APIs, broken workflows
Apdex score — user satisfaction index per CRM module

All metrics are available in real-time dashboards with historical trending and configurable alerts.

06 Do I need to code to set up CRM monitoring?

No. Ekara's no-code scenario recorder captures CRM user journeys directly from the browser — just click through the workflow you want to monitor and Ekara records every step. You can then configure alerting thresholds and scheduling without writing a single line of code.

For advanced use cases, scripting and API integration are also available for CI/CD or complex authentication flows.

07 Can Ekara help with CRM vendor SLA management?

Absolutely. Ekara provides SLA/XLA reporting that tracks uptime, response times, and user experience metrics against your vendor commitments. When performance drops below agreed thresholds, you have hard data to support escalations and negotiate credits — not just anecdotal complaints.

08 How fast will I be alerted when my CRM has issues?

Synthetic tests run at configurable intervals — typically every 5 to 15 minutes. The moment a test detects a failure or performance degradation, Ekara sends an alert via your preferred channel (email, Slack, Microsoft Teams, webhook, or SMS). Each alert includes automatic screenshots and step-by-step timing data to accelerate troubleshooting.

Have more questions about CRM monitoring?

Our digital experience monitoring experts are here to help you design the right monitoring strategy for your CRM.

Talk to an expert