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AI-Powered No-Code Platform Natural Language

Codeless test automation powered by AI

Describe your test scenario in plain English. Ekara Flow AI instantly generates production-ready automation scripts — no coding, no record-and-playback, no technical expertise required.

  • Write tests in natural language
  • AI generates click, type & navigate actions
  • Deploy to 24/7 synthetic monitoring in minutes
10x Faster script creation
0 Lines of code required
24/7 Automated monitoring
Your instruction

"Log into the app, search for 'laptop', add the first result to cart, and proceed to checkout"

Flow AI
Generated test script Ready
2 Click #login-button
3 Type input[name="email"]
4 Type input[name="password"]
5 Click .search-input
... +4 steps auto-generated
No coding skills needed
Scripts in seconds

How it works

From plain English to automated test scripts in seconds

Flow AI transforms the way teams build codeless test automation. No recording sessions, no complex configurations — just describe what you want to test and let AI do the rest.

1

Describe your test scenario

Write your user journey in natural language. No technical syntax required — just explain the steps as you would to a colleague.

Example prompt

"Go to the login page, enter test credentials, click submit, and verify the dashboard loads correctly"

2
LLM-Powered

AI analyzes and validates

Our large language model interprets your instructions, verifies URL accessibility, and identifies the optimal sequence of actions.

  • Parses natural language intent
  • Validates target URLs
  • Encrypts sensitive data automatically
3

Script generation

Flow AI converts your description into concrete, executable actions: clicks, keystrokes, waits, and assertions — all optimized and ready to run.

Navigate Click Type Wait Assert Screenshot
4

Deploy to 24/7 monitoring

Your test script appears as ready-to-use blocks in Ekara Studio. Run it immediately, refine it, or schedule it for continuous synthetic monitoring.

Visual editor blocks
One-click execution
Scheduled monitoring

No record-and-playback limitations

Unlike traditional codeless testing tools that rely on brittle recordings, Flow AI understands context and generates resilient scripts that adapt to UI changes.

Complete guide

The definitive guide to codeless test automation in 2025

Everything you need to understand no-code testing: concepts, approaches, market trends, and how to choose the right solution for your team.

01

What is codeless test automation?

Codeless test automation (also called no-code testing or scriptless automation) refers to the practice of creating automated software tests without writing traditional programming code. Instead of scripting in languages like JavaScript, Python, or Java, testers use visual interfaces, drag-and-drop editors, or natural language descriptions to define test scenarios.

The goal is to make test automation accessible to non-developers — QA analysts, business analysts, product managers, and domain experts who understand the application but don't have coding expertise. By removing the programming barrier, organizations can scale their testing efforts and involve more team members in quality assurance.

Key distinction

"Codeless" doesn't mean no code exists — it means the user doesn't write code. The tool generates the underlying automation scripts, which may be JavaScript, Python, Selenium commands, or proprietary formats. The abstraction layer handles the technical complexity.

Core capabilities of codeless testing tools

  • Visual test builders — Drag-and-drop interfaces to construct test flows from pre-built action blocks (click, type, wait, assert).
  • Record and playback — Browser extensions that capture user interactions and convert them into replayable scripts.
  • Object repositories — Centralized storage of UI element selectors for reusability and easier maintenance.
  • Data-driven testing — Ability to parameterize tests with external data sources (CSV, Excel, databases).
  • Cross-browser execution — Running the same test across Chrome, Firefox, Safari, and Edge without code changes.
  • Reporting dashboards — Visual results with screenshots, videos, and failure analysis.
02

The evolution of test automation

Test automation has evolved significantly over the past two decades. Understanding this history helps contextualize where codeless tools fit and why AI-powered approaches represent the next frontier.

2000s

The scripted era

Tools like Selenium WebDriver, QTP (now UFT), and TestComplete dominated. Tests were written in programming languages (Java, C#, Python). Automation was the domain of developers or specialized SDETs (Software Development Engineers in Test). High barrier to entry, but maximum flexibility.

Tools: Selenium, QTP, TestComplete, Watir

2010s

Record-and-playback renaissance

A new generation of tools emerged promising "no code required." Katalon Studio, Ranorex, and Testim offered recording capabilities and visual editors. Adoption grew, but limitations became apparent: recorded scripts were brittle, breaking frequently when UIs changed. Maintenance costs offset initial time savings.

Tools: Katalon, Ranorex, Testim, Mabl, Perfecto

2020s

AI-assisted testing

Machine learning began addressing the brittleness problem. Self-healing locators, visual AI for element detection, and smart wait strategies reduced maintenance. Tools like Testim, Functionize, and Applitools integrated AI capabilities. Tests became more resilient to UI changes.

Tools: Testim, Functionize, Applitools, Sauce Labs

Now

Natural language & generative AI

Large language models (LLMs) enable a paradigm shift: describe tests in plain English, and AI generates the automation. No recording, no visual building — just human language. This approach combines the accessibility of codeless tools with the flexibility of scripted automation. Flow AI represents this new generation.

Approach: LLM-powered generation, natural language input, context-aware scripts

03

4 test automation approaches compared

Not all "codeless" tools are created equal. The market includes fundamentally different approaches, each with distinct trade-offs. Here's a detailed comparison to help you understand the landscape.

Scripted / Code-based

Traditional automation using programming languages. Maximum control and flexibility, but requires developer skills.

Skill required High — JavaScript, Python, Java
Setup time Days to weeks
Maintenance High — manual updates
Flexibility Unlimited
Best for Complex scenarios, custom integrations

Examples: Selenium WebDriver, Playwright, Cypress, Puppeteer

Record & Playback

Capture browser interactions and replay them. Easy to start, but scripts break when UI changes.

Skill required Low — click and record
Setup time Minutes to hours
Maintenance Very high — brittle selectors
Flexibility Limited
Best for Simple, stable UIs

Examples: Selenium IDE, Katalon Recorder, Ghost Inspector

Visual / Low-Code

Drag-and-drop builders with pre-built action blocks. More maintainable than recording, but still limited.

Skill required Low to medium
Setup time Hours
Maintenance Medium — reusable components
Flexibility Moderate
Best for Standard workflows, team collaboration

Examples: Testim, Mabl, Leapwork, Tricentis Tosca

AI / Natural Language

New paradigm

Describe tests in plain English. AI interprets intent and generates resilient automation scripts.

Skill required None — natural language
Setup time Minutes
Maintenance Low — context-aware scripts
Flexibility High — AI adapts
Best for Any web application, rapid iteration

Examples: Ekara Flow AI, emerging LLM-based tools

The maintenance trap

Studies show that up to 70% of test automation effort goes into maintenance, not creation. The initial time to create a test matters less than the ongoing cost to keep it working. This is why AI-powered approaches that generate resilient, context-aware scripts represent a significant advancement.

04

Market trends & statistics

The codeless testing market is experiencing rapid growth as organizations seek to accelerate digital transformation while managing limited QA resources. Here are the key trends shaping the industry.

$2.1B Global codeless testing market size (2024) Source: MarketsandMarkets
19.2% Projected CAGR through 2030 Source: Grand View Research
70% Of new apps will use low-code/no-code by 2025 Source: Gartner
10x Faster test creation vs. scripted automation Source: Industry benchmarks

Key market drivers

QA talent shortage

Demand for test automation engineers exceeds supply. Organizations need tools that enable non-specialists to contribute to testing.

Accelerated release cycles

CI/CD and DevOps require testing at the speed of deployment. Traditional scripted automation can't keep pace with weekly or daily releases.

AI/ML maturity

Large language models and computer vision have reached production quality, enabling new approaches to test generation and maintenance.

Cost pressure

Manual testing doesn't scale. Automation ROI is clear, but traditional tools require expensive specialists. Codeless solutions democratize access.

"By 2026, 80% of low-code/no-code tool users will be citizen developers outside of IT departments."

— Gartner, Low-Code Development Technologies Report
05

How to evaluate codeless testing tools

With dozens of tools on the market, selecting the right one requires systematic evaluation. Use this checklist when assessing codeless test automation platforms.

Ease of use

  • Can non-technical users create tests within their first session?
  • How intuitive is the interface? Is documentation needed for basic tasks?
  • What's the learning curve for advanced features?

Test creation approach

  • Record-and-playback, visual builder, natural language, or hybrid?
  • Can you edit generated scripts? What format are they stored in?
  • How does it handle dynamic elements, iframes, shadow DOM?

Maintenance & stability

  • Does it offer self-healing locators or AI-assisted maintenance?
  • How do tests handle minor UI changes (button moved, text changed)?
  • What's the reported flakiness rate? (Ask for customer references)

Integration & ecosystem

  • CI/CD integration (Jenkins, GitLab, GitHub Actions, Azure DevOps)?
  • Issue tracker integration (Jira, Azure Boards)?
  • API for custom workflows and reporting?

Execution & monitoring

  • Cloud execution, on-premise, or hybrid options?
  • Scheduled execution and 24/7 synthetic monitoring?
  • Multi-geography execution for performance testing?

Security & compliance

  • How are credentials and sensitive data handled?
  • SOC 2, ISO 27001, GDPR compliance?
  • Data residency options for regulated industries?
06

Key terminology

Test automation has its own vocabulary. Here are the essential terms you'll encounter when evaluating codeless testing solutions.

Assertion
A checkpoint that verifies an expected condition is true. For example, asserting that a page title equals "Dashboard" or that an element is visible.
CI/CD (Continuous Integration / Continuous Delivery)
Development practices that automate code integration and deployment. Test automation runs within CI/CD pipelines to catch regressions before release.
Flaky test
A test that sometimes passes and sometimes fails without any code changes. Often caused by timing issues, network latency, or unstable selectors.
Locator / Selector
A method to identify UI elements (buttons, inputs, links) in the DOM. Common types include CSS selectors, XPath, ID, and accessibility attributes.
Object repository
A centralized store of UI element locators. When a UI changes, you update the repository once rather than every test that uses that element.
Page Object Model (POM)
A design pattern that represents web pages as classes. Each page has methods for its actions (login, submit form). Improves maintainability.
Regression testing
Re-running tests after code changes to ensure existing functionality still works. Automation makes regression testing practical at scale.
Self-healing locators
AI-powered ability to automatically update element selectors when the UI changes, reducing test maintenance.
Synthetic monitoring
Running automated tests continuously (24/7) from multiple locations to detect performance issues and outages proactively.
Test data management
Strategies for providing input data to tests, including hardcoded values, external files (CSV, Excel), databases, and API-generated data.

Ready to experience AI-powered test automation?

See how Flow AI transforms natural language into production-ready test scripts in minutes.

Request a demo

Use cases

Automate any user journey with natural language

From login flows to complex checkout processes, Flow AI handles the scenarios that matter most to your business.

E-commerce

Checkout & payment flows

Monitor your entire purchase funnel — from product search to order confirmation. Catch payment gateway issues before customers do.

Sample prompt

"Add a product to cart, proceed to checkout, fill shipping details, complete payment with test card, verify confirmation page"

  • Cart functionality
  • Payment processing
  • Order confirmation
  • Email triggers
SaaS

User onboarding & authentication

Test signup flows, SSO integrations, password resets, and multi-factor authentication. Ensure new users can always get started.

Sample prompt

"Register a new account, verify email confirmation link works, complete onboarding wizard, check dashboard loads correctly"

  • Registration flow
  • SSO / OAuth
  • Password recovery
  • 2FA verification
Banking & Finance

Transaction & account management

Validate critical banking operations: transfers, balance checks, statement downloads. Flow AI auto-encrypts all sensitive credentials.

Sample prompt

"Log into banking portal, check account balance, initiate a transfer to saved beneficiary, verify transaction appears in history"

  • Secure login
  • Fund transfers
  • Statement export
  • Session timeout
Healthcare

Patient portal & appointment booking

Test patient-facing systems: appointment scheduling, prescription refills, medical record access. Maintain HIPAA compliance with encrypted data handling.

Sample prompt

"Access patient portal, search for available appointments next week, book a consultation, verify confirmation email is received"

  • Appointment booking
  • Prescription refills
  • Record access
  • Message to provider
Travel & Booking

Search & reservation systems

Monitor flight searches, hotel bookings, and itinerary management. Ensure pricing displays correctly and reservations complete without errors.

Sample prompt

"Search for flights from Paris to New York next month, select an outbound flight, add baggage option, proceed to passenger details"

  • Search functionality
  • Pricing accuracy
  • Seat selection
  • Booking confirmation
Media & Streaming

Content delivery & playback

Validate video playback, content recommendations, and subscription management. Monitor streaming quality across different regions.

Sample prompt

"Log into streaming platform, search for a specific show, start playback, verify video loads within 3 seconds, check subtitles toggle"

  • Video playback
  • Search & browse
  • Subscription flow
  • Multi-device sync

Your scenario not listed?

Flow AI adapts to any web application. If you can describe it, we can automate it.

Discuss your use case

Ekara ecosystem

Build a complete test & monitoring strategy

Flow AI is one component of the Ekara Digital Experience Monitoring platform. Combine it with synthetic monitoring, real user analytics, and load testing for end-to-end visibility.

Ready to get started?

See the complete Ekara platform in action

Ekara Flow AI: Create Your Journeys Effortlessly

In digital experience monitoring, creating user journeys is essential for proactive performance tracking. With our new Flow AI feature, it’s now simpler and faster than ever to build robust and reliable monitoring scenarios that protect the anonymity of your sensitive data.

AI Power at Your Fingertips

Ekara Studio is a no-code environment that lets you create synthetic transaction monitoring scenarios without writing a single line of code. Now, with Flow AI, you can go from a simple idea to a ready-to-use script in just moments.

Flow AI

How Does Flow AI Work?

Describe Your User Journey

Simply use natural language to describe the user journey you'd like to monitor. For example: "Log into the application, fill out the login form, and click the 'Submit' button."

AI Analysis of User Journey Steps

Our advanced AI, powered by a large language model (LLM), analyzes your request. It checks for clear instructions and the feasibility of the actions, including verifying URL accessibility and automatically encrypting sensitive information.

Automated Script Generation

Flow AI converts your natural language into concrete actions like clicks and keystrokes. It even optimizes the journey by removing unnecessary steps to create a clear and efficient script.

Your Journey Steps Are Ready

The generated script is presented to you as ready-to-use blocks in Ekara Studio. You can immediately test it, refine it, or add it to a longer user journey.

The advantage for script creation is clear

Flow AI saves you from having to manually handle the basic steps of script creation, which saves you time and allows you to focus on what’s most important: guaranteeing a flawless digital experience for your users.

How to Enable Flow AI

To activate this feature, simply check the “Flow AI” box in the Ekara Studio Preferences modal.

With Ekara Flow AI, you can create, test, and deploy user journey scripts with unprecedented speed and ease, making your monitoring workflow more efficient and powerful.

Ready to dive deeper? Check out a practical example on the Ekara wiki: Ekara Studio Flow AI.

Give your users the experience they deserve

Because just one bad digital experience is enough to drive a customer away, Ekara helps you ensure journeys that are smooth, high-performing, and always accessible.

FAQ

Everything you need to know about Flow AI

Common questions about AI-powered codeless test automation

Q What is codeless test automation?

Codeless test automation allows teams to create automated tests without writing code. Instead of scripting in languages like JavaScript or Python, users interact with visual interfaces or, in the case of Flow AI, describe test scenarios in plain natural language. The tool then generates the underlying automation scripts automatically.

Q How does Flow AI differ from record-and-playback tools?

Traditional codeless tools rely on recording user actions in a browser, which creates brittle scripts that break when the UI changes. Flow AI uses a large language model (LLM) to understand your intent and generate context-aware, resilient test scripts. You describe what you want to test in plain English — no recording sessions required.

Q Do I need technical skills to use Flow AI?

No. Flow AI is designed for anyone who can describe a user journey in plain language. QA analysts, product managers, business analysts, and developers can all create automated tests. The AI handles the technical complexity of generating clicks, keystrokes, waits, and assertions.

Q What types of applications can Flow AI test?

Flow AI works with any web application accessible via a browser. This includes e-commerce sites, SaaS platforms, banking portals, healthcare systems, booking engines, and internal enterprise applications. If your users interact with it through a web browser, Flow AI can automate tests for it.

Q How does Flow AI handle sensitive data like passwords?

Security is built into Flow AI's core. When you include credentials or sensitive information in your test descriptions, the system automatically encrypts this data before storing it. Passwords, API keys, and personal information are never stored in plain text, ensuring compliance with security best practices.

Q Can I edit the generated test scripts?

Absolutely. Flow AI generates test scripts as visual blocks in Ekara Studio. You can drag and drop to reorder steps, add new actions, modify selectors, adjust wait times, or extend the test with additional scenarios. The visual editor gives you full control without requiring code knowledge.

Q What is synthetic monitoring and how does it relate to test automation?

Synthetic monitoring runs automated tests continuously (24/7) from multiple locations to detect performance issues and outages proactively. Flow AI integrates natively with Ekara's synthetic monitoring platform, so the same tests you create can run on a schedule — every 5 minutes, every hour, or any interval you choose.

Q How fast can I create a test with Flow AI?

Most tests can be created in under 5 minutes. Simply describe your user journey, let the AI generate the script, review the output in the visual editor, and deploy. What traditionally took hours of recording, debugging, and refining now happens in a fraction of the time.

Q Does Flow AI support multi-step and complex workflows?

Yes. Flow AI can handle complex, multi-step user journeys including login flows, form submissions, file uploads, API interactions, conditional logic, and cross-page navigation. The AI interprets your entire scenario and generates a complete sequence of actions.

Q How do I get started with Flow AI?

Request a demo to see Flow AI in action. Our team will walk you through the platform, show you how to create your first automated test using natural language, and discuss how Flow AI can integrate with your existing testing and monitoring workflows.

Request a demo

Still have questions? Contact our team — we're happy to help.

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